Transformational Coaching

Course Code: SM.4
Dates for this course:

17 – 18 January 2017
16 – 17 March 2017
18 – 19 July 2017
26 – 27 September 2017

Subject: Transformational Coaching
Course Fee: MYR 2,500


Progressive organizations are choosing Coaching as a fundamental part of their business. Coaching is healthy, positive and enabling process that develops the capacity of people to solve today’s business problems. As Coaching becomes a predominant cultural practice, it will create a performance-focused, feedback-rich organization capable of creating and sustaining a competitive advantage.

Who Should Attend?

  • Head of Department
  • Business Development Managers
  • Branch Managers
  • Team Leaders

Learning Objectives

  • Apply the coaching methods to Reinforce progress, Enhance performance and Develop capabilities
  • Know the perspective and discipline of coaching in Beliefs, Behaviour, Relationships and Results to align to the organizational goals
  • Use coaching observation and tools to identify competency gap and coach effectively
  • Master feedback models to overcome work-related challenges
  • Develop coaching skills by doing role-play and fieldwork

Course Content

Module 1: The essence of Coaching culture
  • What is sales coaching, mentoring, training and counseling
  • Identifying the sales challenges
  • Coaching using the Reinforce, Enhance and Develop Principles
  • Impact of coaching on Beliefs, Behaviour, Relationships and Results
Module 2: Adults learning and emphatic communication
  • Adults learning system and ways to use it in coaching
  • Principles of emphatic communication to listen and build rapport
  • Art of questioning skills
  • All the Buzz on words and phrases to engage people
Module 3: The 3-phases of Transformational Coaching
  • The Foundation: Set course and GRRATE expectations
  • The Feedback: Set context, reinforce progress, behavioural impact and accountability
  • The Forward: Refocus, Options for change and action commitment
Module 4: Create Performance Excellence Culture
  • The 7 Cs of high-performance teams
  • The 7 Dimensions of Feedback-rich environments for appreciation and correction actions
  • The 7 Principles of Performance Alignment to Corporate Goals
  • Creating the Coaching Action Plan


Contact Form


+60 3 7931 6143