Digital Marketing Extend You Reach

Course Code: SM.1
Dates for this course:

24 – 25 January 2017
18 – 19 April 2017
28 – 29 June 2017
28 – 29 August 2017

Subject: Digital Marketing Extend You Reach
Course Fee: MYR 2,500

Who Should Attend?

  • Business Development, Marketing Managers and Directors
  • Business Owner
  • Advertising and Sales personnel
  • Anyone responsible to develop a digital media plan for their organization

Learning Objectives

  • Develop a far deeper understanding of the changing digital landscape
  • Find out how forward thinking companies are using digital effectively to build up their brands
  • Identify some of the latest digital marketing trends and skill sets needed for today's marketer
  • Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns
  • Understand how to smartly manage different digital assets for your marketing needs
  • Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business
  • Explore the vital role of analytics in your online marketing efforts, how to really leverage your data

Course Content

  • Aspects of Digital Marketing
  • Digital Marketing Execution Tools
  • Introduction to Email Marketing
  • Email as Conversation
  • Creating the Email
  • Landing Pages
  • The Mailing Lists
  • Spam and Blacklists
  • Metrics and Measurements
  • Introduction to SEO
  • On-Page Best Practices
  • Keyword Research & Competitive Analysis
  • Design & Architecture
  • Site Optimization & Best Practices
  • SEO Algorithm Updates
  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Paid, Earned, and Owned Social Media
  • Blogging for Businesse
  • YouTube Advertising
  • Social Networking & Facebook
  • Facebook Advertising
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Mobile Product and Service Offerings
  • Mobile Marketing and Social Media
  • Mobile Rules & Regulations
  • Mobile Marketing Measurements & Analytics


Contact Form


+60 3 7931 6143