Developing Employees as Company Ambassadors

Course Code: HR.3
Dates for this course:

18 – 19 January 2017
28 – 29 March 2017
25 – 26 July 2017
17 – 18 October 2017

Subject: Developing Employees as Company Ambassadors
Course Fee: MYR 2,500

Who Should Attend?

  • Especially suited for those in the hospitality industry. Also suitable for employees in any organization e.g. banking, insurance, retail etc. in the front-line dealing with customers for their product and services activity and those who believe that personal image creates a catalyst for employee branding.

Learning Objectives

  • To align employee’s image with the Company’s business direction.
  • To build employee personality for self-esteem development reflecting as Company’s Ambassadors.
  • To create an employee branding for organizational impression and effectiveness.
  • To develop business etiquette for better customer experience.

Course Content

Personal Branding vs. Company Branding.
Understanding the Vroom 2 Groom Model™.
  • Build Employee Brand aligned to Company’s Vision for leading Company Brand.
Building The VROOM Experience
Alignment of the Company Vision.
Relationship Building, Office Protocol, Opportunity being best.
  • Understand that the Company’s brand is represented by employees as Ambassadors. Able to create the "Wow Factor” for better customer retention. Build self-esteem with a new look for better outlook
Embracing The GROOM Experience
Gaining the Employee Brand, Redefining the Corporate Image, Organizing to Adapt to Change, Organizing to Meet Organizational Needs and Meeting Business Standards.
  • Create better first impressions for lasting customer experience. Improve professional conduct and image.
Pre Workshop Evaluation (Pre-workshop questionnaire of "What Our Customer Really Wants”) and Post Workshop Evaluation (Learning Effectiveness). To ensure the effectiveness of skills transfer, participants will build their own Personal Branding Model aligned to the Company’s Brand experience.

Contact Form


+60 3 7931 6143