Business Model Development

Course Code: OM.2
Dates for this course:

30 – 31 January 2017
24 – 25 April 2017
24 – 25 July 2017
23 – 24 October 2017

Subject: Business Model Development
Course Fee: MYR 4,200


This workshop is based on the Business Model Canvas and embraces the development of innovative business models from the identification of the targeted customer segments; and the development of the value proposition to the identification of resources and processes that deliver value to the targeted customers.

Who Should Attend?

Anyone looking for hands on tools to apply to their current business models:
  • Product managers, Business Development Managers, Sales Managers, Business Unit Managers
  • Senior Executives, Strategists, Innovation Managers, Entrepreneurs, Consultants, or Business Coaches.

Learning Objectives

  • Learn how to apply a practical visual language and innovation process to describe the features of alternative business models.
  • Study examples of outstanding business model innovation initiatives.
  • Explore business model development using design thinking and customer validation.

Course Content

The Business Model Context
  • Introduction to the Business Model Canvas
  • Introduction to Value Proposition Canvas
  • Develop example value proposition
  • Apply to business
  • Assign values to revenue and costs
Developing The "AS IS" Business Model
  • Develop Existing Value Proposition
  • Develop "As Is” Business Model Canvas
  • Assign values to revenue and costs
Developing Alternative Business Models
  • Assess as is Business Canvas
  • Review Existing Value Proposition
  • Develop alternatives Business Models
  • Assess alternatives
  • Select best option for development
Building The "TO BE" Business Model Canvas
  • Develop full canvas with financials for selected option
  • Develop validation programme
  • Develop testing Strategy
  • Develop marketing Programme

Contact Form


+60 3 7931 6143